It has a significant importance to generate communication channels among EU institutions, European public opinion and Turkish public opinion. There are two dimensions of the communication route for Turkey. First, media holds a key role to have a continuous and well-qualified information flow system between Turkey and Europe during negotiation process. Second, delivering accurate information on Turkey to the European public is essential.

Therefore, both sides of the channel have to be knowledgeable; hence the public opinion is the reflection of the media.